On June 12th & 13th, the premier digital marketing conference for emerging technology and AI will return to New York City for its seventh year! This two-day event will feature energizing keynotes, inspiring brand presentations, industry-specific strategy sessions, networking opportunities, and more.
Desktop, Mobile, and Beyond: 3 Ways to Activate Customer Data From Every Touchpoint
To gain a 360 view of every customer, marketers need to be able to access all of their data. By using the Web Pixel, the Mobile App SDK, and the Customer Data API, marketers can automatically activate data from every source.
Boost Mobile Sales: 3 Expert Tactics for Converting Browsers into Buyers
Retailers see an annual loss of $260 billion due to nearly 70% of customers abandoning their purchases on mobile. Learn how to reverse this costly trend with three key mobile personalization tactics that boost your business's bottom line.
Featured Post
SMS Marketing: Best-Practices and Tech Tips
SMS offers marketers direct, personal access to their customers, making it a powerful channel to leverage. In this blog, discover key best practices to help you make the most of SMS and smartly use established channels to support it.
Featured Post
Mobile Marketing in the Era of Privacy: 3 Ways iOS 15 Will Affect Push and In-app Messaging
On the blog, Shannon Cook shares how iOS 15 can help elevate your mobile communications, and ways brands can get ahead of the curve before Apple’s update is released...
Mobile Marketing
Three Mobile Campaigns that Quickly Grab Consumer Attention
Need to start making an impact with your push & in-app mobile campaigns? It can be a challenge when consumers receive more notifications than ever. On the blog, Shannon Cook offers up three attention-grabbing campaigns you can steal.
Mobile Marketing
Personalizing Mobile Messages is the Key to Effective Customer Engagement
Takeaways from Braze’s 2021 Global Customer Engagement Review Customer engagement is on the minds of most marketers this year. After a year of upheaval, digital innovation, and necessary shopping adaptation by cooped up people around the wo...
Mobile Marketing
How Financial Services can Increase Mobile Personalization in 2021
By Jackie Mattia: Director of Strategy, Movable Ink Financial services and banks have a lot at stake in enhancing mobile and app experiences in 2021. When organizations temporarily closed or limited in-person banking due to pandemic restric...
Mobile Marketing
The Role Mobile Plays in Supporting Email
By Shannon Cook: Director, Go-to-Market Enablement – Mobile Channel In 2020, 60% of smartphone users increased their screen-time during the pandemic, making mobile’s role in marketing strategy critical. While marketers are well aware of the...
Mobile Marketing
Future-Proofing Your Mobile Strategies for 2021 and Beyond
There are two roads that lead out of the waning days of the pandemic. The trick is that brands must travel down one to even make it to the other. We’re talking short vs. long term here, and when it comes to an organization’s mobile marketin...
Mobile Marketing
Mobile Behavior’s Impact on Push & In-App Marketing
The strangest year in recent history caused incredible shifts in consumer behavior, most significantly between consumers and their phones. According to eMarketer, US adults added an entire hour to their daily digital time. Projections show ...
Whether you’ve had your tree up for two months or two minutes, bought all your gifts in the Black Friday sales, or just woke up this morning wondering how it could possibly be December…we’ve finally reached ‘the most wonderful time of the y...
Mobile Marketing
4 Critical Steps Before You Start Personalizing Your Mobile App
This is a guest blog post from Michael Lavoie, SVP of Customer Success at Airship – a Movable Ink Exchange Partner. Today’s on-the-go consumers demand a personalized experience no matter where they choose to engage—including on your mobile ...
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.
